The midway point between too narrow and too broad is where the potential to earn a lot of income is. The first niche I chose when I started building a business online was men’s footwear. It seemed narrow enough and profitable to me at the time, but I soon found out that my niche choice was too broad. I learned from people with a lot of experience online that if I wrote a few posts on dress shoes, sneakers, boots, sandals and the rest, that Google would not consider me an authority on any of them. My time would be better spent focussing on just one type of men’s footwear. Naturally, I changed the direction of the site towards writing reviews for Men’s sneakers. It was then I was able to get some traffic, and then some money off the site.

My advice to people when choosing a niche is do some research and pick a niche that is narrow, but broad enough to have many products to review. And by the way, it should not get boring even in a narrow niche. The niche we worked with in this post is coffee espresso machines. Nothing stops you from writing about coffee pods and other coffee related products every once in a while. Just pay more attention to your narrow niche and when you become more of an authority, you can definitely branch out naturally.

Thanks for stopping by Janelle.