Let’s be clear on one thing: Mary Kay is a pyramid scheme. This Mary Kay review tells you how the company is in fact a pyramid scheme.
Mary Kay in a nutshell
I was catching up on season 5 of the FX TV show, The Americans, and there was an episode where a Mary Kay consultant showed up at the lead character’s home.
Prior to that, I had heard about Mary Kay makeup but I had no idea they were an MLM company.
I’m not going to come here and pretend I know everything about makeup and cosmetics. I don’t.
So if you are looking to find out if Mary Kay has the best makeup, I’m sorry to tell you that I can’t help you.
However, what I know a lot about are MLMs and pyramid schemes.
If you want to learn about your chances of being successful as a Mary Kay consultant, then you’re in for a treat as you read this Mary Kay review.
I get that some people might not want to sit through this long review for reasons known to them. If you are one of such people, please hold on tight for a minute and read through the following point-form roundup of some important things to know about the company:
- Mary Kay is an actual makeup and cosmetics company
- The company operates a Multi-Level Marketing (MLM) business model
- To become a consultant, you will have to spend $100 to get a starter kit
- Contrary to what the company will have you believe, consultants must purchase $200 worth of products every 3 months in order to remain active
- You have to be an “active” consultant in order to earn commissions
- Consultants need to purchase $200 worth of products within a 12-month period in order to remain consultants. Failure to comply will get them kicked out of the company
- Mary Kay is a product-based pyramid scheme
- This is not a work-from-home opportunity.
What is Mary Kay?
Mary Kay is an MLM-based company that sells cosmetic and skincare products. They were founded by Mary Kay Ash in 1963.
The first thing you should always analyze when looking into a business opportunity is the marketability of the product you will be selling. The product is usually what separates a good opportunity from a pyramid scheme.
If the company makes you continually pay for products that are extremely difficult to sell, there is a good chance they are a pyramid scheme. Make what you will of that statement.
On to the products…
Mary Kay offers a couple of products across the following categories:
- Body & Sun
- Fragrance (both men & women)
I mentioned earlier that I do not have any real knowledge of cosmetic products but based on what I have heard from my friends and comments I have read online, the general consensus is that Mary Kay products are too overpriced for their level of quality.
This reality means if you want to stand a chance of making sales, you will need to drastically bring your prices down from the suggested retail prices of Mary Kay to the perceived value for the quality of their products. While this could get you more sales, it also means you would earn less profits per sale.
You also have to factor in the fact that you will be competing against eBay prices for Mary Kay products as well. Which rational thinking individual, other than your friends and family who would only do it out of pity or guilt, purchase the products from you when they are available at a cheaper price on eBay?
Remember it cost $100 to become a Mary Kay consultant. Also remember that in order to earn commissions, consultants must purchase at least $200 worth of products every 3 months.
Putting all the statements together tells us that consultants will need to make hundreds or thousands of sales every 3 months if they are to make any kind of substantial profits by selling the products.
For most people, the products are simply not marketable. Period.
The Business Opportunity
Now that we have established how improbable it is to become successful by promoting the products alone, let’s get real and talk about what the real Mary Kay business opportunity is.
The real business opportunity is recruiting. This is where the real income potential lies.
Since consultants won’t have much luck promoting the products and they are incurring costs to stay on as consultants, their next line of action will be to sell false dreams to people in order to get them to become consultants as well.
Doing this requires you to trick your family and friends into this pyramid. To suck other people in, you will also need to give them a false impression that this company has changed your life and you want to help them to the same.
The cycle is typical: You will start by recruiting your friends and family because you are not taught a proper way to get leads. You cross your fingers and hope your friends and family are able to recruit more people and so on.
This continuous cycle is how the pyramid at the company grows, your downline/team grows, your rank advances and consequently, your income grows.
There’s a little twist. You do not make commissions on the starter kit purchase of the people you recruit and therefore, it’s not enough to just get them to become consultants.
After getting them to become consultants, your next task is to get them to invest heavily on inventory. You will do this by having to lie to them that if they are serious about wanting to make money with Mary Kay, they will want to have products readily available because most people wouldn’t want to wait a few days to receive their order.
This is probably the same thing a consultant is trying to do to you right now since you’re reading this review. They will try to get you to purchase inventory and these packages are not cheap by the way. We are talking of $1,800 – $4,800 to get an inventory package. The more expensive package you get, the bigger the commissions the recruiting consultant gets.
Remember you’re most likely going to start by pitching the opportunity to the people closest to you. If you feel comfortable scamming your loved ones of lump sums of money just so you’ll earn a commission, you really should take a good look at yourself in the mirror.
Even if you manage to scam the people close to you, what happens when you have exhausted them? Where and how do you get other leads?
Anyone you approach who is proactive enough to look up this company will find that most people, including ex-consultants, are convinced that Mary Kay is a pyramid scheme. The only people that seem not to think that are current Mary Kay followers who are still “buying into the dream”.
Companies like Mary Kay make me sick to my stomach! They pretend as if they are helping women, when, in fact, they are driving women into debt. No part of anything the company does is designed to help anybody, except themselves.
Did you know that Mary Kay does not have anything to do with customers? All of their revenue comes from selling to consultants and they do not keep records that show where the products eventually end up.
Mary Kay is as obvious a pyramid scheme as it gets.
Is Mary Kay a Pyramid Scheme?
The products are not marketable for consultants. Recruiting is necessary to succeed with Mary Kay. Consultants have to purchase $200 worth of products every 3 months and they are also persuaded to purchase inventory packages. A large chunk of Mary Kay’s revenue comes from consultant purchases.
Mary Kay checks all the boxes of a pyramid scheme.
I am struggling to find anything going for this company. Mary Kay is everything you would call a pyramid scheme. They try to create this environment that makes people believe the company is there is offer women an opportunity to start a business when the only thing they do is help women lose large amounts of money.
If you are truly passionate about cosmetics or anything and you would like to start your own business, why not start a business that is truly your own? None of this recruiting and inventory nonsense that comes with Mary Kay.
If you would love to start your own successful online business, follow the only system I truly recommend.
Mary Kay Review
Product Name: Mary Kay
Price: $100 for a starter kit
Founder: Mary Kay Ash
Overall Ranking: 20/100