For those wondering whether Life Leadership is legit or just another pyramid scheme-ish scam, this review should answer all your questions.
An Overview of Life Leadership
Did someone approach you about this business opportunity, telling you how Life Leadership could change your life?
Well, someone did approach me and I decided to do some snooping around on this company.
I get skeptical about any MLM opportunity presented to me and trust me when I say you dodged a bullet on this one.
I understand that some people might not want to sit through this long detailed review due to time or patience constraints. If you are one of such people, please stick around for a minute and read through a point-form summary of some important things to know about this company:
- Life Leadership is a real company that sells informational and educational products
- The company offers three categories of products, some of which have both one-time fees and monthly costs
- To promote a product, you must first be an active subscriber of the product
- Subscribing to all the products adds up to about $300 in recurring monthly costs
- There is an optional $99.99 business starter kit which contains introductory materials to start the business
- The company operates a Multi-Level Marketing (MLM) business model
- Contrary to what the company or rep might have told you, this is not a part-time or work-from-home opportunity.
First of all, it’s expensive to become a Life Leadership representative. Secondly, I don’t think the products are even worth paying for and if that’s how I feel, you shouldn’t be surprised that I think you’d struggle as a representative.
I got a lot of heat from Life Leadership reps, so I decided to invest some money on some of their products. I thought they were crap. There are a lot of free developmental resources online created by some really prominent figures, so I’m struggling to understand why someone would pay for these products.
Anyway, there’s an audience for every product but Life Leadership doesn’t even provide proper training on how you can get leads to sell to. If you’re interested in getting leads while promoting anything you want, including life Leadership products, you can follow the exact system I follow.
What is Life Leadership?
Life Leadership is an MLM-based company that sells informational and educational products. The company was founded in 2011 by 7 entrepreneurs, including Orrin Woodward and Chris Brady.
There are three categories of products you could promote with Life Leadership:
- Personal Development
- Professional Development
- Financial Development
Under this category, they have:
- Life Leadership: Costs $22 per month and includes 1 Success magazine and 2 audios monthly. It was designed to “foster personal growth and development across all areas of life”.
- The Edge Series: This costs $11 per month and it includes one monthly audio. According to them, it “is designed to impart the principles of success to preteen and early teens and give them the information we all wish we had learned earlier!”.
- Rascal Radio: This costs a recurring monthly fee of $22 and they claim it “is the world’s first online/mobile customizable personal development radio station”. This includes talks from motivational speakers and life coaches.
- The Freedom Series: This costs $11 and it includes one monthly audio that apparently teaches you “the principles of freedom and what you can do to preserve it in your society”.
- All Grace Outreach: This costs $30 per month and it includes 1 book and one audio monthly. This is supposed to “foster spiritual growth and development and strengthen people in their Christian walk”.
The cheapest one is the 6-month LLR Corporate Education subscription which includes 1 book and 4 audios monthly. It costs $64.95.
The website shows that they have 4 other subscriptions, some of which span 12 or 18 months, but I could not view the price because I do not have a sponsor.
In this category, they have:
- The Financial Fitness Program: This costs $120 for just the digital version and $180 for the digital + physical version. 8 audios, 1 e-workbook and 1 e-book that are supposed to teach you “the principles of making money, budgeting & discipline and the rules & philosophy of money”.
- The Financial Fitness Master Class: Same price as the Financial Fitness Program. This features 6 online videos and 14 audios designed for people “who want a deeper understanding of the principles of finances”.
- Beyond Financial Fitness: Same price as the previous two programs. This features 2 online videos, 1 audiobook, 4 digital audios and 1 ebook. The physical version comes with some CDs, DVDs and 1 book. It’s supposed to teach “how to maximize the potential of your various streams of income by properly accumulating an ever-growing portfolio of cash-flow producing assets”.
- Financial Fitness Services: This costs $60 per month. This is supposed to protect “your privacy, safety, and financial security” from internet scam artists.
- Wealth Habits Series: This costs $33 in the first month and $12 in subsequent months for the digital version. The physical version goes for $54.50 in the first month and $18 in subsequent months. This was designed to “help you develop the long-term habits of the wealthy in small, ongoing training sessions”.
In order to maximize your earning potential, you are going to have to purchase all the products. You will not earn commissions on products you have not bought.
In order to own all the products, we are talking at least $200 in recurring monthly fees already. Let’s not even get started with the one-time fees.
Good luck selling such crappy products to anyone!
There is a reason the guy that approached me about this opportunity didn’t bother to mention the products at all. The products are cheap and useless, and the only reason anyone would spend money on them is because they want to have the chance to sell them.
The Business Opportunity
I am a huge advocate of self-development. I believe everyone should always find ways to continue to improve their lives somehow.
Most rational people, myself included, do this by investing in trusted books, watching videos, taking courses and networking with accomplished people.
Watching videos and speaking to people can be done for free. Books and courses might not necessarily be expensive. These factors mean you will not have much luck promoting Life Leadership’s redundant, yet expensive, products.
The real juice in Life Leadership, or most MLMs for that matter, lies in recruiting people into the system. This is where the real business opportunity is.
I’m sure you are not reading this review to find out if the DVDs are alright. You are reading to know if you can make money with this opportunity. And you are looking into the opportunity because the person that is trying to recruit you pitched in the idea of making money, rather than talking about the products.
While motivational materials might be a hard sell, the idea of making money sounds much more appealing to people. This is why the successful guys in MLM are always big on recruiting.
The cycle is the same as other MLMs. You start by recruiting the people closest to you because you are not taught how to get leads and these people are the easiest to reach. You keep your fingers crossed and hope these people go on and recruit other people. Those other people go on to recruit other people and so on.
This continuous cycle is how you steadily build your downline and the more people you have in your downline, the more money you make.
That was super easy to describe using a keyboard. In reality, it is hard as hell to achieve!
Friends and family are called your “warm market” and while it might seem convenient to start with them, it is never the best method of building any form of long-term success.
The key to having any kind of successful business is having a constant flow of leads and let’s be honest, you can only have so many friends or family members to sell this opportunity to. When you run out of people to recruit, you are now left in a limbo.
The “warm market” approach comes with personal implications as well. When reality sets in and you/them realize that the business is nowhere near as rosy, the trust is broken because you lured them in based on false dreams.
There are other ways to get leads without having to exploit the people close to you but unfortunately, you don’t get that kind of training at Life Leadership. My problem with this company, and most MLMs, is the fact that the extent of your training is limited to what your sponsor can offer you. If you have a clueless sponsor, you’re screwed!
If you would love to build your own successful online business or learn how to get leads to an existing business, check out this article.
I absolutely hate writing about the compensation plan of MLM companies for the same reason. They all have a similar format of highlighting how much you could earn in a perfect scenario, without mentioning how difficult and highly unlikely it is to even break even.
I will let the video below show you what the compensation plan of Life Leadership looks like.
I do NOT endorse this video. I do NOT endorse Life Leadership. I am sharing this video solely for educational purposes. The video might be outdated at the time you are reading this review
- Your earnings and rewards are dependent on the sales volume of your downline
- The attitude and participation of members in your downline is what determines your success or failure in this business. This is why I do not recommend MLMs in general
- Recruiting is necessary but not sufficient to make a killing in this business. To remain successful, you have to follow up on your downline and make sure they remain active members
- While you might know your own direct recruits, you might not know their own direct recruits personally. Therefore, your fate largely depends on people you might not know personally
Let’s take a look at the company’s official income disclosure statement for the period September 2014 through August 2015…
Here are a few things to note:
- The average monthly income of all members was $81.26
- 55.52% did not continue with the company after their first year
- 44.37% did not earn any income at all
- Based on the average figures in the above table, 94.1% of all members earn less than $265 per month
- It also takes an average of 31 months (2.5 years) to earn $265 per month
- These figures do not reflect expenses incurred like the recurring monthly costs and one-time product fees
Who is this opportunity for?
If you truly believe there is value in the products and you know where to find people you can promote the products or opportunity to, then you have a slim chance of being successful.
If you prefer to make money from home without being required to go out to sell anything or recruit anybody, build your own online business where you make the rules and call all the shots.
What I liked
- Representatives do not have to meet the $100 minimum sales requirement within the first 2 full months of joining
What I didn’t like
- The products are just not marketable
- The products are too expensive
- They do not offer in-depth training on how to get consistent leads
- Pathetic average earnings
- Numerous complaints about the company online
- It could be argued that the business opportunity is a pyramid scheme
Is Life Leadership a Pyramid Scheme?
From a legal point of view, at least for now, they are not a pyramid scheme because products are sold. However, I would still be very skeptical before I join this company.
In my opinion, the products are not marketable and best bet of succeeding with this company will be by recruiting. In the process of this recruiting, products are being bought and this is what keeps this company on the good side of the law.
The real question now is: how much of the product sales are attributed to rep purchases? Unless someone is willing to provide some facts to me, I believe most of their sales come from representatives purchasing products to be part of the opportunity rather than regular customers.
If that is the case, it makes the company a product-based pyramid scheme.
Even though self-development is nice, the products offered by this company will be a hard sell for you because the products are just not that appealing at those prices.
If you choose to go the recruiting route, there is still a high chance of failure for reasons that might not necessarily be down to you. The work ethic of the people in your downline, whether you know them or not, is what will make or break you in this business.
If you are not comfortable with the idea of walking up to random people in order to persuade them to buy a product or join an opportunity, you probably should not be considering network marketing. That’s all the business is all about.
If you would love to build your own successful business or get leads to any business without recruiting, cold-calling or hard-selling, check out the program that taught me.
Life Leadership Review
PRODUCT NAME: Life Leadership
Price: $99 + $10-$50 per month
Overall Ranking: 30/100
Owner(s): Orrin Woodward & Chris Brady
I’m glad you made it to the end and I hope you enjoyed reading my Life Leadership review.
If you have any questions or thoughts, please leave them in the comments section below. I would love to have them.