If you’re wondering whether Usborne Books is a scam, pyramid scheme or legitimate business opportunity, this Usborne Books review is what you’re looking for.
Usborne Books in a nutshell
I can only think of two reasons why you’re reading this Usborne Books review. You either want to know whether you should purchase books from them or you want to know if the business opportunity is right for you. In any case, you have landed in the right place.
It is not uncommon that people look up companies when consultants approach them to talk up the potential of a business opportunity. If you can relate to this, I want to commend you for taking some time to do your homework on the company first before taking action.
In this review, I will be telling you some things about the business model that Usborne Books consultants would not want you to hear.
I appreciate the time you have spent here already and I completely understand you might be unable to sit through this long review. If that’s the case, please stick around for a minute and go through the following point-form summary of some important things to know about the company:
- Usborne Books is a company that sells children’s books
- The general consensus about the company is that the books are good but the customer service sucks real bad. There are way more negative reviews than positive ones about the services of this company.
- The company operates a Multi-Level Marketing (MLM) business model
- To become an independent consultant, you will have to invest in a starter kit
- This could either be a consultant mini kit for $75 or a consultant kit for $125 plus tax and free shipping.
- There are no sales or inventory requirements to remain a consultant
- However, since the opportunity is heavily reliant on hosting parties, consultants find themselves purchasing a lot of inventory to use at these parties.
- Consultants make 25%-30% commissions on product sales
- Based on the extent of the training they offer, this is not a work-from-home opportunity.
From the look of things, Usborne Books is a good company that sells nice books. The product is also such that you could make a lot of sales by going from person to person.
I have seen some complaints about their shipping times and overall customer service but other than that, I think you could be successful as a consultant. If you would like to amplify your sales even more, you can follow the exact system I use to make money online.
The books are good
I have not bought any of their books, so I can’t confirm this, but the popular feedback on their books is positive.
A company having great products is always a good thing.
The prices are reasonable
Product prices should always be among the first things prospective consultants should look at when they are looking to join a business opportunity. If they are ridiculously high, you can forget about it. You are set up to fail before you even get started.
Fortunately, the prices at Usborne books are reasonable and competitive.
There is a huge market for the products
Children need books and this is never going to change. As kids grow older, they are going to need age-specific books and this is exactly what Usborne Books provides.
Parents are looking for books for their kids. People who do not have young kids anymore have kids in their lives they would get a book for.
This gives consultants a huge market pool to make sales to.
It is cheap to become a consultant
On the face of it, $75-$125 to become a consultant is among the lowest prices around to join an MLM opportunity. I say “on the face of it” because there is more to the story and I will talk about this in the cons section below.
However, paying $75-$125 with no monthly recurring costs and no inventory purchase requirement is kind of a good deal.
Reliance on hosting “parties”
Maybe it’s just me but I find the marketing method of hosting parties a tad bit out-dated and traditional.
The extent of training Usborne Books gives you is to host a party and invite your friends, family, coworkers and neighbours, market the products and then make sales during these parties.
When you have invited all of your friends and family, you will now have to keep your fingers crossed and hope these people are willing to host a party themselves and invite their own friends.
If this doesn’t happen, your only option would be to start inviting strangers. I just feel this whole “party” thing is a terrible method of building a business and the sole reason a lot of people fail with MLMs is the inability to find consistent leads.
By the way, most people don’t fall for the party trick anymore. There are way too many MLMs using the same method that when you tell people to come to a party, they already know what you’re trying to do.
How do I know this? A good fraction of the MLM reviews I have written on this site came after I was invited to a party or trunk show!
Being a consultant could get expensive
Purchase a consultant kit or mini kit for $75 or $125 and you are a consultant. It is cheap to become a consultant but is it really cheap to remain one, though?
Since Usborne Books do not teach better techniques, consultants who want to have a real crack at making money from the opportunity will try to do so by hosting parties.
These parties are supposed to be a showcase of products. How do you think you would host a party to tell people about the awesomeness of Usborne Books and not have some on hand to show them?
I can tell you that you will not make any sales.
The reality is, in order to have a real shot a making sales at these parties, consultants need to purchase and carry inventory. This way, the people present can have a look at what the books and if they like them, they will go ahead and purchase them on the spot.
In summary, it is not mandatory by rule to purchase inventory but consultants will end up purchasing them anyway.
If you choose not to follow the traditional party route, you will have to invest in yourself by taking digital marketing courses to leverage the power of the internet. This is my preferred method because your reach would be limitless but it’s still an extra cost that you didn’t anticipate before becoming a consultant.
Update: A reader graciously pointed out that consultants might be eligible for consignments. This means eligible consultants do not necessarily have to make payment for their purchases before they host parties. Here is the link to the guidelines.
Too many complaints
I can literally count the number of positive remarks about the service of this company on one hand. There are way too many negative reviews for me to ignore in this review.
I have read comments from many people saying customer service kept them on hold for over 8 hours! I have read comments from people saying Usborne Books shipped their orders 1-2 months after they were placed.
Before you start wondering how these things would affect you as consultant, maybe you should revisit the last point.
Hosting parties requires you to purchase products and if their customer service and shipping suck this much, it’s really going to affect your business badly.
Is Usborne Books a Pyramid Scheme?
No, Usborne Books is not a pyramid scheme scam. They sell real quality products and I have not seen anything to suggest that recruiting plays a huge role in the company’s operation.
The products are real quality, the prices are reasonable and there is a huge market looking for these products. These factors make it possible for consultants to be successful without having to recruit other consultants.
On top of that, Usborne Books does not pressure consultants to meet a monthly sales requirement nor directly force them to make inventory purchases. For these reasons, they are not a pyramid scheme.
Even though Usborne Books is not a scam, I would think two or three times before becoming a consultant with this company. I would not be willing to take a chance at such gross incompetence. If they can treat their customers that way, I don’t see why they wouldn’t do the same to consultants.
On a brighter note, the company has been around for about 30 years. This means they are definitely doing something right as a company.
Anyway, if you have bought their books and you believe in the quality enough to promote it, the risk associated with becoming a consultant might be worth it to you.
If you would love to build your own successful online business without having to step out of your house, check out the system that allows me to do just that.
Usborne Books Review
Product Name: Usborne Books
Price: $75-$125 for a starter kit
Founder: Peter Usborne
Overall Ranking: 50/100