It’s ironic, isn’t it?
I used to hate blogging so much and sometimes, these days, I still do.
If someone had told me 5 years ago that I would be blogging right now and enjoying it for that matter, I’d have rolled on the floor laughing. Well, I make money online these days by blogging and I freakin’ enjoy it!
Now you’re probably wondering why I used to hate blogging in the past?
Back then, the blogs I read used to be about what the writer did during the day, their family issues, their relationship issues and stuff like that. Basically a diary on the internet!
For the life of me, I couldn’t understand why anyone would put their business out there for everyone to read, for absolutely no reason. There was no relevant information, no lesson, no motivation. Absolutely nothing!
It was almost always a friend, neighbour or acquaintance verbally asking me to go and check out their blog. Being the optimist that I am, I would always go with the hope of getting something substantial, only to be disappointed every damn time.
During my 2+ years of running multiple websites, I have learned there’s a difference between blogging and blogging with intent.
I hate blogging till this day, but I absolutely love blogging with intent.
So What Do I Call Blogging?
Without having to mention names, a typical blog will have personal details of the writer’s life. Stuff like who they’re dating, how they spent their day, the kind of make-up they use, etc.
The content on these blogs do not leave the reader better off than when they first landed on the blog!
These are the blogs I used to stumble upon back then and people still make them today.
When most people hear the term “blogging”, this is exactly what they think about.
The writers write for the sake of writing and the readers read because they’ve been asked to. There is no value being offered nor received and I find it very annoying.
Now Blogging With Intent
Instead of saying blogging with intent, you could choose to see it as blogging with a purpose.
This is what I’ve managed to do, not just on this website, but on several others.
This could be monetary. It could be strictly for a good cause. The only requirement is you offer value to your readers.
In the previous section about blogging, I mentioned dating and makeup.
Using your personal experience to provide relationship advice via a blog is an example of blogging with intent.
When someone in a relationship or looking to get into a relationship lands on your blog, they would somehow be better off when they’re leaving than they were when they landed. They would have learned something at least.
If you’re into makeup, you could offer makeup tutorials in your blog. Another great example of blogging with intent.
How about gossip blogs?
There are thousands of people on the internet everyday looking for gossip. These blogs provide them with exactly what they’re looking for. Therefore, gossip blogs provide information and value to these people.
Gossips blogs are another great example of blogging with intent.
One of the things I do on this site is help people make money by blogging with intent about any topic they’re interested in.
Intent Mustn’t Necessarily Be Money
The truth is not every blog owner wants to make money from their blog and there’s absolutely nothing wrong with that.
Personally, I think blogs should be about providing information and value to readers and if they are able to make some money doing it, that’s great.
I did zero keyword research or SEO on this particular post. The intent of this blog post is not to make money from it but instead to show people the right way to blog.
I write a lot of reviews on this site and I’m taking some time off to have some fun. That’s why I’m writing this article.
If you already own a blog that provides value to its readers and you’ve not monetized it yet, you should definitely consider doing it.
There is nothing wrong with making money from your efforts. Just don’t let your motivation switch to money.
If you are yet to own a blog and you would like to make money by offering real value to your readers, you can check out the program that taught me.